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FSP Corporate partner Penelope Garden has advised Coast to Capital Growth Equity Fund on its investment into Rotor Videos as part of larger funding round including investment from Ascension Ventures and a number of Angel Investors.
Rotor is a music technology platform focused on helping music artists create unique promotional videos. To date Rotor has 50,000 using the platform and the funds raised in this investment round will be utilised to focus strongly on sales and marketing and start the development of the Rotor Mobile App.
The platform is also aimed at the sales and promotional video market, with Rotor targeting music labels, promoters, venues and festivals. Users only pay for the video once they are happy with the results and ready to download, with pricing ranging from $10 to $35 depending on the videos resolution.
Avent Bezuidenhoudt, Senior Fund Manager at The FSE Group, comments: “the Rotor team have a wealth of experience in the music industry and understand how important video production is to emerging artists. They have identified the key issues that hinder artists and have developed a platform that allows users to create and market their material in a cost-effective and time saving manner. We wish them all the success for the future and look forward to the next stage of Rotor’s development.”
The Coast to Capital Growth Equity Fund is part of the Coast to Capital Funding Escalator, a £5million initiative funded by Coast to Capital Local Enterprise Partnership. The escalator, which also includes an expansion loan scheme, provides eligible companies with loans and equity funding between £50,000 and £200,000 for activities that will deliver high-growth and employment opportunities across the Coast to Capital region.