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Traditional retailing has had a rocky ride over the past few years with periods where sales volumes have been particularly vulnerable. The icy-cold snap in March 2013 pushed online retail up by 16% compared with the previous year’s figures. Combine this with the fact that sales via mobile devices were generally up 243% compared with the previous year and it will be no surprise to hear that companies are taking advantage of this.
Every business should be capitalising on these opportunities by making sure that for both advertising and legal reasons, their website is up to scratch. Below we highlight some of the points that all website owners should consider.
Business websites should display the following information:
This information does not need to be displayed on every page of the website, but it should be easy to locate and clear to read.
Terms of website use
If your website displays prices, these must be clear and state whether they include tax and/or delivery charges.
Terms of business
Where orders are made through the website you should also ensure that you bring your company’s terms of business to your customer’s attention. How you do this will depend on the design of your website, but the customer should be required to accept the terms of business before he/she is able to proceed with the order.
You should also comply with the Consumer Protection (Distance Selling) Regulations 2000 in providing information to customers, including information on the right to cancel the order where this is relevant.
If you would like advice on any of the issues highlighted in this article or on more specific issues such as using AdWords to promote your website, other advertising and marketing issues, or running competitions through websites, please contact Cathrine Ripley.