News & Insights

Heart to heart discussion on the remarkable work of Citizens Advice East Berkshire

A penetrating & raw discussion with Chief Executive Jeremy Sandell and Chair of Trustees Cheryl Coppell on the wide-reaching impact of CAEB and their combined 65+ years of working in the public and third sectors:

  • rich and long history of CAEB;
  • importance of CAEB’s volunteers;
  • “Life” and “monetary” impact of the work of CAEB;
  • “Stopping the domino”: £8k won for a client with multiple sclerosis;
  • importance of playing an “impartial” role;
  • how funding has helped CAEB & the importance of “core funding” ;
  • mental health in volunteering, training & supervision;
  • plans & visions of expanding into Slough; and
  • celebrated projects from our local charities Citizens Advice Reading ( and Berkshire Community Foundation’s Vital For Berkshire Fund (

Speaker bios:

Jeremy Sandell

Jeremy joined Community Action East Berkshire on the day of its inception as Chief Executive Officer following the merger of Bracknell and District and Maidenhead and Windsor Citizens Advice services. He has spent over twenty years working in the not-for-profit sector, notably with local infrastructure organisations and children and families’ services. He has spent many years playing hockey with more enthusiasm than ability and enjoys getting lost in the woods with his Lakeland Terrier Ruby as often as possible.

Cheryl Coppell

Cheryl Coppell is currently the Chair of Citizens Advice East Berkshire. Her background is Local Authority Chief Executive for over 20 years in Slough and the London Borough of Havering. Prior to that she worked for Berkshire County Council and the London Borough of Wandsworth.

As a Chief Executive, Cheryl’s interests were always to engage and develop partnerships with local people and the local voluntary and community sector. She has also led many health and wellbeing partnerships and led significant change management and regeneration work throughout her career.

Since retiring from full time work Cheryl has worked as a consultant for the Local Government Association and NHS, facilitating partnership development between senior NHS and local government leaders to improve health and wellbeing.