Sale of Emma’s Diary and Families, the UK’s trusted parenting resources
The corporate team at Field Seymour Parkes LLP has advised on the sale of the entire issued share capital of its longstanding client Lifecycle Marketing Limited to Everyday Health Group Pregnancy & Parenting (EHG P&P) part of NASDAQ listed Ziff Davis Inc.
Buckinghamshire-based Lifecycle Marketing was founded in 1991 and has been focused for decades on delivering support and reassurance to new parents. Home to Emma’s Diary and Families which are the UK’s most trusted parenting resources and connect with over 90% of the UK’s pregnancy audience through its multi-channel digital and offline programmes. Lifecycle focuses on providing credible information, inspiration, and support to its parenting community, whilst delivering market leading results for its brand partners. Due to Lifecycle’s close partnerships with health professionals as a key distribution channel for their content they also have recently launched the Health Professional Academy which supports health professionals by providing free educational resources.
Commenting on the sale Nick Watts, Managing Director of Lifecycle Marketing, said “We are delighted to become part of the Everyday Health Group’s Pregnancy & Parenting family. At Lifecycle Marketing our vision has always been focused on delivering support and reassurance to new parents through our extensive content and vast social communities, whilst delivering market-leading campaigns for our brand partners. EHG P&P has recognised these synergies and together we look forward to evolving and growing our multi-channel programme for the benefit of both parents and our partners.”
On working with the team at FSP Nick said “From start to finish it was great working with Jeremy, Rachael and the rest of the FSP team who worked both diligently and collaboratively with everyone on the transaction to ensure that completion took place as quickly as possible whilst ensuring the needs of the sellers were adequately covered. I would not hesitate to recommend the FSP corporate team to others looking to sell their business, they did a fantastic job and all of the sellers were extremely thankful for their help and support.”