Penelope Garden (Partner and Head of our Private Equity & Venture Capital team) has advised the British Business Bank’s South West Investment Fund via appointed Fund Manager, The FSE Group, on its £250,000 equity investment into Sendr. The investment forms part of a wider funding round aimed at accelerating further product development and market expansion.
Founded in 2023 by Dave Cannell and John Bromley, Sendr is a cutting-edge platform that transforms traditional mass email marketing. Head-quartered in Exeter, Sendr creates personalised, short-form video content powered by advanced AI tools, allowing businesses to engage clients more effectively. The company has quickly gained traction, securing partnerships with prestigious organisations including the Financial Times.
The funding from the South West Investment Fund supports new technology advantages to aid growth in the market. With these resources, Sendr plans to enhance its technological offerings and solidify its position in the rapidly growing market of personalised AI sales experiences.
Sendr co-founder and CEO Dave Cannell said: “this funding is a pivotal step in our journey to redefine client engagement through innovative technology. The backing from FSE and the South West Investment Fund provides not just finance but also strategic support that will help propel Sendr forward. We look forward to working with Matt and the FSE team on this journey.”
Matt Browning, investment manager at The FSE Group, added: “Sendr presents a compelling investment opportunity with its innovative approach to digital marketing. We are excited to work with this dynamic business as it continues to grow and disrupt the market with its personalised video solutions.”
